
Cricket Communications Inc. is a subsidiary of Leap Wireless International. Cricket offers wireless service in the United States by way of month-to-month contracts only. This service alone is one way that Cricket cell phone services compare high against other service providers. Cricket service does not require credit checks or long term service contracts as other service providers in the United States do. Many other service providers want to do this but are worried about the costs that are associated with the practice.
Cricket was founded in 1999 and launched its first market later in that year in Chattanooga, Tennessee. Cricket provides service to more than 2.5 million customers. Cricket claims that it is able to make its services affordable and available without credit checks by cutting operation costs. For example, Cricket does not automatically provide paper statements to its customers; they charge customers a fee to receive them. There are several examples like this that Cricket uses to be cost effective.
Cricket’s growth has been relatively strong. The no contract and no credit check policies have opened them up to entire new markets. All of their plans consist of unlimited minutes, unlimited messaging is causing many consumers to take notice and leave there more traditional service providers.
Of course there are some weaknesses with Cricket just like any service provider. One major concern to many is the high cost of phones, and the lack of variety of phones. Without undertaking contracts Cricket is unable to do much in the way of promotion for free phones and what not, they generally must charge full price for each phone.
Key Strengths
Unlimited Minutes
No Contract
No Credit Check
Unlimited Messaging
Key Drawbacks
Poor Coverage
Expensive Phones
Lack of New Phones and Technologies
Customer Service
Overall Grade
C+